UTMLinkBuilder
AddUTMtrackingparameterstoyourcampaignURLstoeasilytracktrafficsourcesandgenerateinstantlydownloadablecampaignQRcodes.
UTM Parameters
The base address of your website or product page.
Quick Presets:
The referrer, e.g. google, facebook, newsletter.
Marketing medium, e.g. cpc, banner, email.
Product promo code, slogan, e.g. summer_sale.
Identify paid search keywords.
Use to differentiate ad creatives or links.
Generated Link & QR
Please enter a valid website URL.
UTM Link Builder Frequently Asked Questions
A UTM Link Builder (Campaign URL Builder) is a free tool that allows you to add custom tracking parameters (UTM) to your website URLs to monitor the performance of your marketing campaigns in analytics platforms, and download their corresponding QR codes.
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL. When a user clicks the link, these tags are sent to your analytics tool (e.g., Google Analytics). Key parameters include: utm_source (referrer, e.g., newsletter), utm_medium (marketing medium, e.g., email), utm_campaign (campaign name, e.g., black_friday), utm_term (paid search keywords), and utm_content (creative version).
Using UTM links allows you to precisely attribute traffic and conversions to specific ads, social posts, emails, or influencer collaborations. This helps you identify which marketing efforts generate the highest ROI.
By downloading the campaign QR code, you can print it on brochures, posters, packaging, or business cards. When offline users scan the code, their visits will be tracked with the exact campaign parameters in your analytics.
No. UTM parameters are used purely for analytics tracking and do not modify page content. To prevent search engines from indexing multiple URLs for the same page, ensure your website utilizes proper 'canonical' link tags pointing to the clean base URL.