AdSpend&ROASCalculator
SimulatecampaignbudgetsandforecastReturnonAdSpend(ROAS),ReturnonInvestment(ROI),CPA,andclicksbasedonCPM,CTR,andCVRperformance.
Campaign Settings
Budget allocated for the selected period.
$
Cost of showing ads to 1,000 users.
$
Percentage of impressions resulting in a click.
%
Percentage of clicks that result in a purchase.
%
Average revenue generated per purchase.
$
Manufacturing or acquisition cost per unit.
$
Performance Breakdown
Impressions100,000
Clicks1,500
Orders38
CPC (Cost Per Click)$0.67
CPA (Cost Per Acquisition)$26.67
Total Spend$1,000.00
Total COGS$562.50
Revenue$1,875.00
Net Profit$312.50
ROAS (Return on Ad Spend)1.88x
ROI (Return on Investment)31.3%
ROAS Calculator Frequently Asked Questions
It is an e-commerce campaign simulator that estimates your impressions, clicks, orders, revenue, ROAS, and ROI based on your budget, CPM, CTR, CVR, AOV, and product cost parameters.
ROAS measures the amount of revenue generated for every dollar spent on advertising. Formula: ROAS = Total Revenue / Total Ad Spend. For example, if you spend $1,000 on ads and make $4,000 in sales, your ROAS is 4x.
Break-even ROAS is the threshold where your advertising campaigns make zero loss and zero profit. It is based on your gross product profit margins. Formula: 1 / Gross Margin. If your profit margin is 50%, your break-even ROAS is 2.0x (1 / 0.50). Any ROAS above this value yields net profit.
ROAS only calculates gross revenue relative to ad spend, ignoring other expenses like product manufacturing costs. ROI (Return on Investment) measures net profit (Revenue - Spend - COGS) relative to the spend, giving you a true percentage of net campaign profitability.